Born and bred in Johannesburg, South Africa. She was born with entrepreneurship in her blood. She had 3 businesses before the age of 11. 

Upon immigrating to Sydney Australia, Justine had to hustle from a young age. Growing up she worked across many different industries, where had an insatiable drive to succeed. She learnt the art of customer experience, branding and marketing. In her last years of school she fell in love with the world of advertising. She completed her graphic design diploma and went on to work for one of the largest advertising agencies in the world, Ogilvy and Mather.

She treated every business like her own despite her trials and tribulations in the advertising world (and there were many). Her tenacity, talents, perseverance and work ethic started to pay off as she became recognised as a top brand and marketing expert in Australia. She went on to work with global brands such as Nike, Range Rover, American Express, Nestlé to name a few alongside Corporates, Celebrities, International Figures, Thought leaders and Fortune 500 companies.

Justine saw a gap in the market to start an agency with the quality of a large agency but thoughtfulness of a boutique agency. This is when Million Dollar Branders was born. She has never looked back since. She believes that it is important to be your own competition in life and business and that your legacy starts with you.

Justine has been featured in press and media all over the world and has made it her personal life mission to help entrepreneurs gain financial independence and create lasting legacies.